#WinnersDrinkMilk… 100,000 of Them!

At this year’s 100th running of the Indianapolis 500, race goers will have the opportunity to participate in the World Largest Milk Toast– 100,000 bottles will be distributed (see below for details)!

On March 16th, a press conference was held at the Indianapolis Motor Speedway where American Dairy Association Indiana Inc, Prairie Farms dairy and Indianapolis Motor Speedway announced what is sure to be an amazing opportunity.

“Victory,” a Holstein dairy cow from Purdue Animal Sciences, stole the show as she walked the straightaway before the announcement.
dairy cow, indy500

ADAI General Manager, Deb Osza, shared the history of milk at the track– a tradition that began in 1936 by three-time Indy 500 winner, Louis Meyer.
american dairy association indiana
Indianapolis Motor Speedway President, Doug Boles, talked with “Victory” after he enthusiastically explained that at this year’s 100th running, race fans can “take a swig of milk” alongside the winning driver.

doug boles, ims president

To kick off the celebration before the World’s Largest Milk Toast, the commemorative milk bottle is currently available in stores. 100,000 bottles will be distributed on May 29th during the race!
commemorative milk bottle, indy 500

On Sunday, May 29th, there will be FIVE milk bottle distribution sites. On your way into the track, stop by one of the five Prairie Farms truck, grab a commemorative bottle of milk, stick it in your cooler, and wait for prompts heard over the loud speakers as we “Toast to Victory” along with the winning driver!

Here is a map where the milk trucks will be located:


The hype around the month of May is contagious, and this year’s 100th running with 100,000 milks is sure to be memorable!


For more information, check out the following news stories about this historic 100k event: