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You can win weekly prizes throughout the month of May (winners announced May 6, 13, 20, 27 on Instagram @INDairy…or see below!):

  • Week One (May 1-5) Four Pace Car ride tickets
  • Week Two (May 6-12) Two suite tickets during Qualifications Day
  • Week Three (May 13-19) A pair of tickets to enjoy a meal alongside the freshest face in Indy Car at the Fastest Rookie Luncheon
  • Week Four (May 20-26) Win two paddock tickets to the 100th running of the SOLD OUT #Indy500!


TO ENTER: Share photos of your own victorious milk chugs using #WinnersDrinkMilk. It’s SO simple!

Every Friday, we’ll randomly select and announce that week’s winner.

To help inspire you, we’ve dug through our vault to find photos of the traditional Victory Lane Milk Chug. We’ll be posting a new one everyday on Instagram, Twitter and Facebook to celebrate this year’s historic race! Have fun with it, go full cow, and show us how you win!


Week 1 Winner: (@OliviaWheeler) “Brunching it up on a Monday because Month of May, everybody sing love. <French baguette buttermilk egg soufflé, grandpa Sam potatoes and onions, mimosa, duh.> ✨🏁✨🎈✨#indy500#nothingcompares #monthofmay#brunchisforwinners #winnersdrinkmilk “

WinnersDrinkMilk Brunch

Week 2 Winner: (@K8tpurdue) “My family taught me#winnersdrinkmilk and I will be there early race day to get my milk to drink with the Champ of the 100th #indy500

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Week 3 Winner (@marlastookey): “Hope you are enjoying your glass of milk I sure can’t wait for mine for dinner…#winnersdrinkmilk