Kim Minich of La Porte (left) and Joe Kelsay of Whiteland (right) will represent more than 1,000 Indiana dairy farmers and 41,000+ dairy farms across America throughout the month of May as we rev our engines for the 101st running of the Indy 500.

Kelsay will continue the on-going tradition of delivering a cold bottle of milk to the winner of the Greatest Spectacle in Racing in Victory Circle. Minich will present milk to the winning chief mechanic and team owner.

The tradition dates back to 1933, when Louis Meyer asked for glass of buttermilk after winning his second Indianapolis 500. Meyer had the same request when he won for a third time in ’36, only this time he was photographed drinking the milk. That pageantry lives on today as part of the “Greatest Spectacle in Racing.”

As the 2017 Milk People, Minich and Kelsay will ensure that the winning driver gets his or her choice of whole, 2% or fat-free milk. Both Minich and Kelsay will attend the Fastest Rookie Luncheon, as well as other various 500 Festival events throughout the month of May!