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(Pictured above: Indy Car Driver Ed Carpenter, Dairy Farmer & this year’s Indy 500 milk man, Joe Kelsay, IMS President Doug Boles)

As you may know, the month of May is near and dear to our hearts. Thanks to the tradition of delicious, ice cold milk delivered by a dairy farmer and celebrated in Indy 500’sVictory Circle, we always look forward to spreading the word.  Every calendar year, we brainstorm how we can make the events leading up to Memorial Day weekend even more exciting and this year might be the best yet!

We’ve partnered up with the Rev Indy event (taking place May 6th at the Indianapolis Motor Speedway) to bring awareness to the winning driver’s drink of milk but more so, to bring attention to the hardworking trauma and emergency team at Indiana University Health Methodist Hospital.

Here’s how you can help:

Beginning April 1 through April 30, the #WinnersDrinkMilk campaign is celebrating victories – big and small. In the month before the Indianapolis 500 victory and ceremonial drinking of milk, you will have the opportunity to share your own victory story on Facebook, Twitter or Instagram for a chance to win a grand prize!

In addition to your chance to win the prize, The American Dairy Association of Indiana has agreed to donate $100 per victory video or photo upload, up to $25,000, to support trauma and emergency patients at Indiana University Health Methodist Hospital.

Rev Indy Winners Drink Milk

Grand Prize: Tickets to Rev and a Once in a Lifetime opportunity to have your picture taken on the yard of Bricks and drink milk with the 2017 Indianapolis 500 Winner the day after the 500!

We can’t wait to celebrate every single victory! Let’s see them! #WinnersDrinkMilk