Want your school to be the “School of the Week”? Email Josh (Leitman@winnersdrinkmilk.com) for more information!


Launched by National Dairy Council (NDC) and the National Football League (NFL) in cooperation with the U.S. Department of Agriculture (USDA), Fuel Up to Play 60 empowers youth to take action to improve nutrition and physical activity at their school and for their own health. The ultimate goal is to ensure changes made at school are sustainable, making it possible for children to have more opportunities to be physically active and choose tasty, nutrient-rich foods (low-fat and fat-free dairy foods, fruits, vegetables and whole grains) throughout the school environment.

Since 2009, more than 70,000 schools are enrolled in Fuel Up to Play 60 nationwide. Together with the involvement of local dairy councils, all 32 NFL Clubs, USDA, supporting health and nutrition organizations (including Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association and School Nutrition Association) and several major corporations, the program will further its progress by expanding its reach and impact in the years ahead.


  • An adult (or adults), often a PE teacher, health teacher or wellness coordinator, goes to the Fuel Up to Play 60 website to sign up as the school’s Program Advisor.
  • Program Advisors then work with student teams to complete six simple steps on the Fuel Up to Play 60 website.
  • Schools can choose from the list of Healthy Eating and Physical Activity Plays in the Playbook, or invent their own. Student Teams can help plan, promote and execute the Plays.
  • Schools have access to free resources and tools, and can participate in optional contests for cool prizes.


FuelUpToPlay60.com provides program resources and serves as an online portal to share successes and learn from other participants. The website also includes a searchable database of Playbook Plays, details around the youth Challenges, a personal Dashboard area for students and adults and opportunities for incentives and rewards.

Rewards to recognize those who take action and encourage continued program participation.

Interactive online Playbook with easy-to-do healthy eating and physical activity “Plays” – a collection of strategies that help students “fuel up” with nutrient-rich foods and “get up and play” for at least 60 minutes a day.

Free Fuel Up to Play 60 Quick Start Resources for schools which include in-school collateral materials and planning tools to help with implementing the overall program.

Fuel Up to Play 60 Challenges provided throughout the school year to keep youth excited and engaged in the program. They are designed to supplement and reinforce the Plays in a creative and competitive manner.

Incentives to motivate students, schools and Program Advisors to meet program goals and milestone and funds to help schools make lasting improvements in nutrition and physical activity (on a competitive basis).


Have Fuel Up to Play 60 Questions?

Let us help! Contact Josh at Leitman@WinnersDrinkMilk.com or Meg at Magsamen@WinnersDrinkMilk.com with any questions.