GENYOUth is on a mission to inspire and educate youth to improve their nutrition and increase physical activity, and we believe youth must lead the way. GENYOUth was founded through an unprecedented public-private partnership with the National Dairy Council (NDC) and the National Football League (NFL) committed to child health and wellness. Our Flagship Program, Fuel Up to Play 60, is the largest health and wellness program in schools across the country. GENYOUth is collaborating with students, schools, communities, business partners and thought leaders to build a platform with the flexibility and energy to make a lasting difference in children’s lives. We believe that when students are given a voice, change can happen. Join us as we spark a movement!

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