Where Dairy
Meets Community

Our “Winners Drink Milk” marketing programs and various services reach Hoosiers through social, print and radio media, special promotions and events. The Indianapolis 500^® Victory Circle Bottle of Milk tradition, The Fastest Rookie of the Year award program, the annual Ice Cream Social on Monument Circle and Indiana Farmers’ Dairy Bar since 1941^® represent some of the many activities sponsored or supported by ADAI.

A Summer Tradition

The Indiana Farmers' Dairy Bar Since 1941®

Check out the 2025 Indiana Farmers’ Dairy Bar Since 1941^® menu so you can plan ahead for your visit. We are proud to serve local Indiana dairy foods with all proceeds benefiting Indiana dairy programming.

indy 500®

Meet the Indy 500® Milk People

The tradition of an Indiana dairy farmer handing a bottle of ice-cold milk to the winning driver of the Indianapolis 500^® continues this year with Veteran Milk Person Abbie Herr and Rookie Milk Presenter Ashley Stockwell.

Dairy Ambassadors

Meet the Current class

American Dairy Association Indiana Inc. will select five students ranging from high school seniors to college undergraduates to serve as Indiana Dairy Ambassadors. Students will be selected for their abilities to communicate with the general public about dairy farming, dairy nutrition and modern agricultural practices.

Events

36th Annual Ice Cream Social

Join us in celebrating National Ice Cream Month during our annual Ice Cream Social on Monument Circle!

Thursday, July 10
11:00 a.m. – 2:00 p.m.

Can’t make it? Pre-order an ice cream pack by clicking below.

All proceeds will benefit Indiana Sports Corp.

Events

Whether we’re bringing a dairy cow to an event down the street, raising a glass of milk after a tortoise race or providing community nutrition information, we hope you’ll join us in celebrating the fun that dairy can provide through great community partners.

Check back to learn when new events are posted!