YOU're invited

American Dairy Association Indiana, Inc. and the Hoosier dairy farm families invite you to join us for the

49th annual Indianapolis 500
fastest rookie award celebration

May 23, 2023

11:00 a.m.-1:00 p.m.

Join us to welcome this year’s Indianapolis 500 Rookie class at our annual Fastest Rookie Celebration! 

Meet the rookie drivers, learn about the milk tradition in Victory Circle,
meet local farmers who provide nutritious milk daily and raise your glass to toast with milk for a great, safe race.

Meet your 2023 indy 500 milk people

In 2023, Kerry Estes will serve as the Milk Person. Kerry will present this year’s winning driver with a bottle of ice cold milk. Watch for Kerry and Rookie Milk Person Alex Neuenschwander on race day in Victory Circle.

Kerry Estes

2023 Veteran Milk Man

Kerry Estes is a first-generation dairy farmer from just southeast of Indianapolis. He and his wife Christiana began farming in 2005 after deciding they wanted to work more closely with their four children, and dairy farming provided the perfect opportunity to do just that. Their cows graze in the surrounding pastures during part of the year, and have waterbeds to lounge in when they feel like it. Each family member has a different specialty on the farm, making it a true family business. Kerry also coaches football in the local school system, bringing his sense of teamwork from the farm to the field.

Alex Neuenschwander

2023 Rookie Milk Man

Alex is a fourth generation dairy farmer and is the on site farm manager at Neu-Hope Dairy in Bluffton, Indiana. He has a passion for improving herd genetics to meet market demands. He resides near the farm with his wife, Shauna, and three boys. In his [limited] spare time, Alex is an avid IU Hoosiers fan and enjoys following the team!

Thank you to our 2023 Event Sponsors