fastest rookie of the year logo 2024

YOU're invited

American Dairy Association Indiana, Inc. and the Hoosier dairy farm families invite you to join us for the

50th annual Indianapolis 500®
fastest rookie award celebration

May 21, 2024

11:00 a.m.-1:00 p.m.

Join us to welcome this year’s Indianapolis 500® Rookie class at our annual Fastest Rookie Celebration!

Meet the rookie drivers, learn about the milk tradition in Victory Circle,
meet local farmers who provide nutritious milk daily and raise your glass to toast with milk for a great, safe race.

Meet your 2024 indy 500® milk presenters

In 2024, Alex Neuenschwander will serve as the Veteran Milk Presenter. Alex will deliver ice cold milk to this year’s winning driver. Abbie will serve as the Rookie Milk Presenter, delivering milk to this year’s winning team owner and chief mechanic.

Watch for Alex and Rookie Milk Person Abbie Herr on race day on Victory Podium.

Alex Neuenschwander

2024 Veteran Milk Presenter

Alex is a fourth generation dairy farmer and is the on site farm manager at Neu-Hope Dairy in Bluffton, Indiana. He has a passion for improving herd genetics to meet market demands. He resides near the farm with his wife, Shauna, and three boys. In his [limited] spare time, Alex is an avid IU Hoosiers fan and enjoys following the team!

Abbie Herr

2024 Rookie Milk Presenter

“I always say that I have milk running through my blood because I just love dairy.” Abbie Herr grew up on a small dairy farm in South Whitley, Indiana and now works alongside her husband, Steve, at Herr Dairy near Kendallville in Noble County. Abbie is passionate about the cows they raise and enjoys sharing their daily routines on social medias and on virtual and on-farm tours. Abbie is honored to represent female dairy farmers, including two aspiring dairy farmers, her daughters.

Thank you to our 2024 Event Sponsors